Norman earned a B.S. in Communication Disorders from Utah State University in 1992 and an M.A. in Hearing and Speech Sciences–Audiology from Ohio University in 1994. Before moving to South Dakota, he gained experience working in a hospital in Texas and an ENT clinic in Oregon. Passionate about hearing health, Norman enjoys educating others on hearing loss prevention and helping individuals with hearing loss enhance their connections with family and friends through improved hearing.
He and his wife, Terri, have five children: Ashley, Emily, Caitlyn, Wesley, and Edwin. Norman values time with his family, actively participates in church and the Boy Scouts, and enjoys outdoor activities such as hiking, camping, hunting, and horseback riding. The Sorensen family lives near Hermosa and spends their free time exploring the Black Hills.
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Reviews
Healthy Hearing posts all positive and negative reviews that meet publishing criteria.
Read 51 verified patient reviews for Mountain Plains Audiology! Their average review score is 4.86 () from 51 reviews.
“I am appreciative that they are willing to help my 93 year old father out with his hearing aid needs anytime we call. Thank you for that.”
Kathy A. of Spearfish, SD 05/26/2025 Review submitted online
“I was thoroughly impressed with the help and individual attention I received. Mr. Sorensen and his staff went out of their way to resolve my hearing aid dilemma. I highly recommend them for any of your hearing needs.”
Ron H. of Rapid City, SD 05/08/2025 Review submitted online
“ Norman was very helpfu and explained things very clearly. I trusted him. ”
Carol A. of Rapid City, SD 04/28/2025 Review submitted online
“I was very pleased with the hearing test. I picked up my hearing aids today and was pleased with the instructions given.”
Kristi N. of Custer, SD 04/14/2025 Review submitted online
“Excellent help on my recent visit. I was worried about my hearing aids not working. I just was not cleaning them properly. Now I have the information I needed and they are working great. Thank you.”
Gail N. of Newcastle, WY 03/15/2025 Review submitted online
“Did an awesome job. Highly recommend for anyone wanting to find out how good or bad their hearing is.”
Jack T. of Rapid City, SD 03/11/2025 Review submitted online
“Great place, great service, great people, great hearing aids”
MIchael S. of Rapid City, SD 03/09/2025 Review submitted online
“Norm did a great job, ”
Kevin F. of Hot Springs, SD 02/26/2025 Review submitted online
“Very professional in the testing , very good at communicating and explaining what the test were as well as explaining my results and just what affects my hearing and why it does ! ”
Don M. of Sundance, WY 02/26/2025 Review submitted online
“Professional testing with results explained immediately with clear details graphed. Information put me in charge of what happens next with no high pressure sales pitch. Highly recommend!!”
Fran A. of Rapid City, SD 02/10/2025 Review submitted online
“Very professional, explained everything in understandable manner, no wasted time, and explained the results.”
John K. of Sundance, WY 02/10/2025 Review submitted online
“I showed up on time, they got me right in and performed the necessary tests. Nice friendly people. I couldn’t have asked for more.”
Rich C. of Piedmont, SD 01/23/2025 Review submitted online
“I’ve been seeing MA Sorensen for many years.. he’s always been friendly, professional, and concerned with my hearing and well-being….
Office staff also prompt at answering phone in person or by messaging..
… I highly recommend them ..and am glad to have their trust..”
Deanna F. of Rapid City, SD 01/23/2025 Review submitted online
“ The staff were extremely helpful, going beyond my expectations to see that I was taken care of. I greatly appreciated their explanations, help, follow through, and expertise. I highly recommend this company.”
Rod B. of Rapid City, SD 01/14/2025 Review submitted online
“Very friendly professional and down to earth people. No doubt in my mind that I made the right choice in going to see them.”
Mike M. of Rapid City, SD 01/08/2025 Review submitted online
“I had a recent hearing test and was impressed with willingness to answer many questions with attention to detail.”
Terry L. of Blackhawk, SD 11/24/2024 Review submitted online
“Very professional and personal! Took the time to answer all of my questions in a way that is easy to understand and I felt comfortable asking them. Will be a patient from now on. ”
Shawnda C. of Marsland, NE 11/11/2024 Review submitted online
“He is very professional and does a good job explaining results.”
Tyrone S. 10/19/2024 Review submitted online
“Great Service. Follow-up care, adjustments and warranty repairs are quick and seamless. ”
Henry N. of Newcastle, WY 10/10/2024 Review submitted online
“This is the best place to go to if you need hearing aids. Top notch service and the best bang for the buck. I wouldn’t go anywhere else!”
Robert D. of Union Center, SD 09/24/2024 Review submitted online
“Mt. Plains Audiology were very accommodating to me. I lost my hearing aids and was heading out of town for 1 month. They were able to get new set for me before I left. A knowledgeable and friendly staff.”
Kathy P. of Belle Fourche, SD 09/17/2024 Review submitted online
“I've been with these guys for over 22yrs . They have always been great . Thanks for everything .”
Greg S. of Rapid City, SD 08/27/2024 Review submitted online
“Norman and Alisha treated me as if I was a local patient. I was passing through town and needed assistance with my hearing aids. Everything was brought up to date and cleaned. I left a very satisfied client. Thank you! Both of you are greatly appreciated.”
Lisa R. of Box Elder, SD 08/27/2024 Review submitted online
“Norman takes the time to do a thorough check”
Bryant S. of State College, PA 08/06/2024 Review submitted online
“I love my hearing aids! I can't believe the sounds I'm hearing now! Very Professional & Caring!”
Ruth R. of Newcastle, WY 06/28/2024 Review submitted online
“This is the place to go if you need help with hearing! Good product & excellent service. ”
LuAnn E. of Spearfish, SD 05/16/2024 Review submitted online
“Testing was comfortable. All questions were answered. Professional and helpful. Hearing aides are working great. A thrill to hear new things.”
Joan L. of Rapid City, SD 04/29/2024 Review submitted online
“Very professional and effective. I am very happy with the service and care.”
Bob H. of Hermosa, SD 03/14/2024 Review submitted online
“Very professional and explained all of the results in a way that I could understand.”
Larry D. of Rapid City, SD 03/13/2024 Review submitted online
“Very professional. ”
Joseph M. of Piedmont, SD 03/04/2024 Review submitted online
“Doctor and staff were very helpful and attentive to my mom. Made sure that she understood everything and talked clearly and loud for her.
Absolutely would recommend!
Honest, straightforward and helpful.
Thank you and we will absolutely be returning. ”
Neil H. of Rapid City, SD 01/30/2024 Review submitted online
“Friendly from the moment I arrived, Dr Norman was kind and professional answered all questions to our satisfaction, will definitely be a long term patient!”
Cam M. of Belle Fourche, SD 01/27/2024 Review submitted online
“Receptionist was very helpful and Dr.Norman was very thorough. ”
Tom R. of Rapid City, SD 01/17/2024 Review submitted online
“Dr. Norman was friendly, pleasant, and easy to understand. Works well with veterans and would recommend him to all.”
William C. of Pringle, SD 12/28/2023 Review submitted online
“Very friendly , timely manner. The biggest is the joy of hearing again. Thank you for working in this field caring for us so we can hear ! Thank you ! ”
Leona O. of Sturgis, SD 12/14/2023 Review submitted online
“Dr. Norman was kind, helpful and gave me information about my hearing aids that no one else had told me. I was very thankful for his help.
Alicia at the front desk was very polite and friendly and made me feel comfortable.
Easy to find location. ”
Lanette E. of Rapid City, SD 11/28/2023 Review submitted online
“Very professional, good experience.”
Al O. of Rapid City, SD 11/08/2023 Review submitted online
“Great place & friendly,”
Barbara A. of Rapid City, SD 10/30/2023 Review submitted online
“A very comforting sorrounding and the staff is so polite and fun.”
Tracie H. of Osage, WY 10/25/2023 Review submitted online
“Very professional enjoyed the experience”
James B W. of Rapid City, SD 10/17/2023 Review submitted online
“Friendly staff and thorough test procedure.”
Kent J. of Beulah, WY 10/12/2023 Review submitted online
“From the moment I walked in I was made to feel welcome. Everyone was very friendly and professional. I recommend them yo anyone.
”
Gteg T. of Newell, SD 10/12/2023 Review submitted online
“Excellent service, very professional, made me feel very comfortable!!!”
John H. of Rapid City, SD 09/14/2023 Review submitted online
“Did a great job.Got me in early ”
David G. of Sturgis, SD 09/14/2023 Review submitted online
“Exceptional service”
Delores D. of Rapid City, SD 09/11/2023 Review submitted online
“Hadn’t had my hearing tested for three years . They tested OK!”
John S. of Belle Fourche, SD 07/26/2023 Review submitted online
“The staff at Mountain Plains Audiology are friendly and courteous. Norman is very knowledgeable and very friendly. He helped me with getting my hearing aids and adjusting them just right. I highly recommend Mountain Plains Audiology to anyone with hearing aid needs!!”
Kathleen S. of Rapid City, SD 02/11/2023 Review submitted online
“I came in with my dad's hearing aids. They were fixed immediately! I am very impressed with their customer service.”
Amy P. of Custer, SD 10/13/2016 Review submitted online
“He was very straight-forward and honest and I liked him a lot. ”
Darlene L. of Hot Springs, SD 06/12/2015 Review verified by phone
“He was friendly. ”
Ken M. of Hot Springs, SD 02/09/2014 Review verified by phone
“I liked that they took my health insurance.”
James D. of Ogden, UT 09/22/2011 Review verified by phone
Mountain Plains Audiology has been providing the finest quality diagnostic audiology and hearing aid dispensing services for over 35 years and we were the first free-standing audiology clinic in South Dakota. We can help you make the best choices with all of your hearing needs and strive to ensure a better quality of life through better hearing.
We serve the greater Rapid City area in our Rapid City office Monday through Friday. We also have satellite locations to provide services in Spearfish and Newcastle.
1522 Mount Rushmore Road
Rapid City, SD 57701
101 S Railroad Avenue
New Castle, WY 82701
712 North 5th
Spearfish, SD 57783
Hearing care services
Mountain Plains Audiology offers a variety of products and services including:
